Southwest Airlines' free checked baggage policy ends today, marking a significant shift in its decades-long strategy. Passengers will now pay $35 for the first bag and $45 for the second, unless they are Rapid Rewards A-List members, Business Select travelers, or credit card holders. This change, along with new fees for extra legroom and assigned seating, aims to boost profits, following recent job cuts and pressure from activist investors. The airline anticipates increased revenue from bag fees, although it acknowledges potential customer losses. A new policy requiring visible portable chargers is also in effect.

Prepared by Christopher Adams and reviewed by editorial team.