Starbucks CEO Brian Niccol is implementing a turnaround strategy focused on improving employee morale and customer experience. This includes adding seating to cafes, increasing internal promotions (aiming for 90% of store managers from within), and improving the mobile app. A new coffee, the 1971 Roast, and a three-day leadership event in Las Vegas for 14,000 store leaders highlight the initiative. The strategy also involves addressing staffing concerns and testing new drinks in select stores before wider rollout. Starbucks' stock has risen nearly 20% since April.

Prepared by Christopher Adams and reviewed by editorial team.