Bad Bunny Wins First Emmy For Super Bowl Halftime Show

Puerto Rican music superstar Bad Bunny won his first Emmy Award on Saturday night during the 2026 Creative Arts Emmys in Los Angeles. Apple Music Super Bowl LX Halftime Show swept the ceremony, capturing seven trophies across nine total nominations. The production broke records for the most Emmy wins by any single Super Bowl halftime performance, surpassing previous industry benchmarks. Benito Antonio Martinez Ocasio won the category of Outstanding Variety Special Live, serving as both performer and executive producer. Additional honors included music direction, choreography, sound mixing, lighting design, technical direction, and directing. This milestone marks the first time a Spanish language production claimed the prestigious live variety special category. Roc Nation and Jay Z also shared in the executive production victory. The main seventy eighth Primetime Emmy Awards ceremony is scheduled to broadcast live on September fourteenth following the conclusion of the weekend Creative Arts award event ceremonies today.