Square Enix Prioritizes New Games Over
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At the Lucca Comics & Games Festival 2026, Final Fantasy producer Yoshinori Kitase revealed that Square Enix will likely invest more in new titles moving forward. Kitase, who directed the original Final Fantasy VII and serves as brand manager of the franchise, explained that while the company is famous for both new IP and remakes, the current focus is on creating new games. He cited the recent Final Fantasy VII Remake as an example where creators with strong feelings toward the original wanted to offer something new for both new users and longtime fans. Kitase also noted that the characters and their development are the key quality that makes Final Fantasy special.
More context
Timeline
- On January 1 2025 Square Enix releases new AAA title after development cycle.
- On January 3 2026 Report highlights Square Enix profit margin near ten percent.
- On July 20 2026 Kitase speaks at Lucca Comics & Games Festival 2026.
- On July 21 2026 Kitase announces focus on new games over remakes.
Why it matters
Immediate US impact: New game focus may shift US market investment Possible long-term US impact: Potentially higher US sales from fresh IP Most affected groups: Developers, investors, US gamers Reader priority: Understanding Square Enix strategy
Coverage notes
Center: Coverage from ace.squareup.com, balances.squareup.com, cpstesters.com frames this as a developing news story: Square Enix Prioritizes New Games Over. Reporting emphasizes verified facts, named sources, and near-term impact for readers. Left: Left-leaning desks covering the same development typically emphasize public impact, institutional accountability, and who is most affected. Right: Right-leaning desks covering the same development typically emphasize practical outcomes, market or security stakes, and institutional response.
Primary report
IGN — Square Enix Prioritizes New Games Over
Sources
JQJO Editorial Desk · Human reviewed · AI assisted. Report a correction.










