Instagram Tests 90‑Minute Horizontal Videos
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Instagram is testing a new feature that lets creators upload horizontal videos up to ninety minutes long. The test starts in the United States with select creators, including podcasters, comedians, and other long‑form content makers. Users can watch short clips in Reels and then click to view the full video. Early participants include podcast host Emma Grede, beauty creator Monet McMichael, and football content creator Donald De La Haye. Instagram plans to recommend these videos on Explore and other areas, and existing ad deals will carry over. The platform is also working on new deals for creators without current placements.
More context
Timeline
- On June 23 2026 June twenty-third, 2026: Instagram launches 90‑minute horizontal video test.
Why it matters
Immediate US impact: Short‑term growth in user engagement on Instagram. Possible long-term US impact: Potential shift toward longer content formats on social media. Most affected groups: Podcasters, comedians, and long‑form creators. Reader priority: Understanding new content format opportunities.
Coverage notes
Center: Coverage from Variety, The Publish Press, IMDb frames this as a developing news story: Instagram Tests 90‑Minute Horizontal Videos. Reporting emphasizes verified facts, named sources, and near-term impact for readers. Left: Left-leaning desks covering the same development typically emphasize public impact, institutional accountability, and who is most affected. Right: Right-leaning desks covering the same development typically emphasize practical outcomes, market or security stakes, and institutional response.
Primary report
The Hollywood Reporter — Instagram Tests 90‑Minute Horizontal Videos
Sources
JQJO Editorial Desk · Human reviewed · AI assisted. Report a correction.
