Wisconsin tourism hits record $27 billion in 2025
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Wisconsin: State tourism officials reported that in 2025 the industry generated a record $27 billion in total economic impact and welcomed 117.9 million visits, officials said Tuesday. The report, issued by the Wisconsin Department of Tourism with data from Tourism Economics, shows a one-year increase in visits and revenue compared with 2024. Green Bay and Door County saw record local impacts, with Brown County reporting roughly $1.5 billion in visitor-driven impact and $909.6 million in direct spending linked to the 2025 NFL Draft; Door County reported $685.8 million. Officials said the sector supported more than 183,000 jobs and generated over $1.7 billion in state and local tax revenue this year.
Prepared by Emily Rhodes and reviewed by editorial team.
Timeline of Events
- 2022: Wisconsin records a rise in tourism, beginning a streak of annual records.
- 2023: Visitor totals and economic impact continue increasing statewide.
- 2024: State previously posted about 114.4 million visits, a then-record year.
- 2025: Major events including Green Bay NFL Draft and EAA AirVenture contribute to 117.9 million visits and $27 billion impact.
- 2026 (reporting): State Department of Tourism and Tourism Economics release 2025 data to media and counties.
News Intelligence
- Wisconsin's booming tourism means more money for local businesses and more jobs in your community. If you're in the hospitality or retail sector, this could mean a busier season and potentially higher earnings. Check out local job postings if you're considering a career shift.
- Articles Published:
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- Right Leaning:
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- Left Leaning:
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- Neutral:
- 6
- Distribution:
- Left 0%, Center 100%, Right 0%
Local businesses, hospitality and tourism workers, and municipal budgets benefited from increased visitor spending, record attendance at major events, and more than $1.7 billion in state and local tax revenue returned to communities.
The reviewed articles did not identify specific groups that suffered; coverage focused on economic gains, job support and tax revenue increases without reporting measurable harms.
Coverage of Story:
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Wisconsin tourism hits record $27 billion in 2025
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