Alexandria courtroom weighs Google's digital ad monopoly fate
Read, Watch or Listen
Alexandria, Virginia, lawyers for Google and the U.S. Department of Justice argued closing positions on Friday as U.S. District Judge Leonie Brinkema considers remedies after ruling in April that parts of Google’s ad technology functioned as an illegal monopoly. The proceedings followed an 11-day remedies trial this fall and an earlier trial last year. The federal court heard technical testimony about systems that distribute millions of digital ads and proposals, including Google's suggested adtech changes and the DOJ’s request for structural remedies. Brinkema is expected to issue a ruling likely next year. Based on 5 articles reviewed and supporting research.
Prepared by Christopher Adams and reviewed by editorial team.
Timeline of Events
- 2024: Lengthy trial examined Google's ad technology and market conduct.
- April 2025: Judge Leonie Brinkema found parts of Google's ad tech an illegal monopoly.
- Fall 2025: An 11-day remedies trial addressed proposed fixes and testimony.
- 21 November 2025: Closing arguments took place in federal court in Alexandria, Virginia.
- Early next year (expected): Judge Brinkema to issue a ruling on remedies.
- Articles Published:
- 4
- Right Leaning:
- 1
- Left Leaning:
- 0
- Neutral:
- 3
- Distribution:
- Left 0%, Center 75%, Right 25%
Companies competing in digital advertising technology could gain market access and commercial opportunities if courts impose remedies; plaintiffs and publishers may obtain more competitive ad market conditions depending on the court's remedies.
Google faces potential structural remedies or operational restrictions following an April ruling that found parts of its ad technology unlawfully monopolistic, which could affect its ad business operations and revenues.
Coverage of Story:
From Left
No left-leaning sources found for this story.
From Center
Alexandria courtroom weighs Google's digital ad monopoly fate
WHAS 11 Louisville The Hindu WTOPFrom Right
Google and US government battle over the future of internet advertising - The Economic Times
Economic Times
Comments