Google and US government battle over the future of internet advertising

Alexandria, Virginia, lawyers for Google and the U.S. Department of Justice argued closing positions on Friday as U.S. District Judge Leonie Brinkema considers remedies after ruling in April that parts of Google’s ad technology functioned as an illegal monopoly. The proceedings followed an 11-day remedies trial this fall and an earlier trial last year. The federal court heard technical testimony about systems that distribute millions of digital ads and proposals, including Google's suggested adtech changes and the DOJ’s request for structural remedies. Brinkema is expected to issue a ruling likely next year. Based on 5 articles reviewed and supporting research.