Trump refocuses message on affordability and inflation | JQJO

President Donald Trump is recalibrating his affordability message after elections highlighted inflation as a political weakness, promising new tax breaks and spotlighting drug-price reductions by Eli Lilly and Novo Nordisk. Despite White House talking points on markets and investment, consumer prices rose 3% in September, job gains slowed, and AAA pegged average gas at $3.08. Critics say tariffs are fueling inflation, citing research that rates would be 2.2% without them, a claim the administration disputes as the Supreme Court weighs presidential tariff authority. Officials say messaging will sharpen ahead of tax season.