British acting union Equity has joined SAG-AFTRA in condemning Tilly Norwood, an AI "actress." Equity clarified Norwood is an AI tool, not a performer, and expressed deep concern over the unconsented use of original performers' work to build her. The union is investigating ways to trace the data sources used for AI creations, potentially leveraging GDPR, to prevent the abuse of members' work and ensure ethical AI development. The creator defends Norwood as a "piece of art" and a new creative tool, not a replacement for human actors.

Prepared by Emily Rhodes and reviewed by editorial team.