Apple's new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, along with new Apple Watches and AirPods, officially launch this Friday, September 19th. Pre-orders began last week. While Apple Store pickup is temporarily unavailable, in-store availability may be surprising. Apple CEO Tim Cook showcased promotional displays in Mumbai, India, hinting at a possible launch event there, although a New York City appearance remains a possibility.

Prepared by Jonathan Pierce and reviewed by editorial team.