Cracker Barrel Reverses Controversial Rebrand | JQJO

Cracker Barrel Old Country Store announced mixed fourth-quarter earnings, with revenue slightly exceeding expectations but earnings per share falling short. The company's stock dropped 10% after hours following the report. This follows intense backlash over a recent rebranding attempt, which included a logo change and restaurant remodel plans. Facing criticism, Cracker Barrel reversed course, restoring its original logo and halting remodels, prioritizing guest experience enhancement. While the company anticipates a revenue increase, it also projects a same-store traffic decline.