Apple Duo Launch Sparks New York
Tap title to read story
Apple’s first foldable iPhone Duo created a launch‑day circus in New York.
At the Fifth Avenue glass‑cube store, a video showed a massive queue around 4:15 a.m., and by 10 a.m. the store had run out of walk‑in stock, leaving only customers with confirmed pickup orders.
The frenzy began well before dawn; one customer, Alex Wong, joined the line at 2 p.m.
Thursday and was still only about 25th in line when the store opened at 8 a.m.
Other city locations saw uneven supply: the World Trade Center had roughly 200 people in line, while the Upper East Side store was sold out for walk‑ins.
Downtown Brooklyn reported about 50 people outside, with stock arriving by 9:18 a.m.
The scarcity, Apple warned, was limited on launch day, adding to the hype.
In Chicago, a buyer secured a 512 GB “Night Sky” model 45 minutes before opening, and in Dallas, a shopper waited 11 hours outside the University Park store to score a white 512 GB Duo.
In Ardmore, Pennsylvania, a shopper arrived at 5:45 a.m. and found the store sold out by 7:30 a.m.
The launch highlighted uneven inventory across U.S.
More context
Timeline
- On June 20 2025 Apple announces foldable iPhone Duo launch.
- On June 20 2025 Fans line up overnight at Fifth Avenue flagship.
- On June 20 2025 World Trade Center store reports two hundred people in line.
Sources
JQJO Editorial Desk · Human reviewed · AI assisted. Report a correction.




