A Florida radio station, WHEL, rebranded as "Trump Country" 93.7 FM, leveraging President Trump's popularity. Despite Trump's mixed approval ratings, the station claims a tripling of its ratings since March. Its branding, including billboards and a Trump impersonator, is described as comedic. The station's general manager, Jim Schwartzel, a Republican congressional candidate, says the branding is unique and demonstrates Trump's commercial power. However, the strategy risks alienating listeners and carries potential legal implications, although representatives for Trump declined to comment.

Prepared by Lauren Mitchell and reviewed by editorial team.