Amazon launched Lens Live, an AI-powered upgrade to its Amazon Lens shopping feature. It allows users to instantly search for products by pointing their phone's camera at items in the real world. This real-time visual search integrates with Amazon's AI assistant, Rufus, providing product information and summaries. Lens Live is initially available to millions of US iOS users, offering a faster, more convenient shopping experience by comparing prices and researching products while in stores.

Prepared by Jonathan Pierce and reviewed by editorial team.