Want This $20 Hamptons Smoothie? It's Exclusive! | JQJO

Drugstore, a Hamptons pop-up, created a viral smoothie called the 'Velvet Rope'. This $20 drink, with its distinctive purple stripes and unique ingredients, including ashwagandha and collagen, has become a must-have. A partnership with the exclusive Dorsia club allows members to preorder and pick up the smoothie via a special window, further boosting its appeal. The smoothie's visually striking nature and association with exclusivity have driven over 25,000 sales, with social media playing a crucial role in its popularity. This success highlights the growing trend of using food and drink as status symbols, especially among Gen Z.