Mass Effect Fans Target EA Headquarters
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The #SaveMassEffect campaign is rallying to be heard in places EA can’t avoid.
After the closure of BioWare, members of the “We Are Mass Effect” subgroup have started making their voices heard in places beyond the internet.
Yesterday, the group paid for a billboard in New York City’s Times Square, but now it’s got its eyes set on things a little closer to home for publisher Electronic Arts: the company’s own offices.
BioWare fans Kala Elizabeth, Ariel Aguilar, and Mer set up a GoFundMe campaign for fans to help with the costs of paying for billboards outside of EA’s Redwood City headquarters, the company’s Edmonton office that is being shuttered after the closure of BioWare, and this year’s Game Awards in Los Angeles in December.
More context
Timeline
- On December 10 2023 Game Awards scheduled for December tenth, featuring Mass Effect billboards.
Why it matters
Immediate US impact: Fans rally to raise funds for public displays Possible long-term US impact: Potential influence on corporate accountability in gaming industry Most affected groups: Game developers affected by BioWare closure and fans Reader priority: Supporters of Mass Effect and gaming community for action
Coverage notes
Center: Coverage from masseffect.fandom.com, IGN, TweakTown frames this as a developing news story: Mass Effect Fans Target EA Headquarters. Reporting emphasizes verified facts, named sources, and near-term impact for readers. Left: Left-leaning desks covering the same development typically emphasize public impact, institutional accountability, and who is most affected. Right: Right-leaning desks covering the same development typically emphasize practical outcomes, market or security stakes, and institutional response.
Primary report
Kotaku — Mass Effect Fans Target EA Headquarters
Sources
JQJO Editorial Desk · Human reviewed · AI assisted. Report a correction.
