Cracker Barrel's recent rebranding attempt, featuring a minimalist logo and modern interior, backfired spectacularly. Conservative backlash, fueled by online outrage and prominent figures like Donald Trump Jr. and Donald Trump, led to a swift 10% stock drop. The company quickly reversed its decision, restoring the old logo and its 'Old Timer' imagery. This reversal highlighted the significant influence of conservative voices and boycotts in shaping corporate decisions and the increasing politicization of brand image, impacting not only Cracker Barrel but other companies like Bud Light and Target.

Prepared by Emily Rhodes and reviewed by editorial team.