Is Disney's Magic Failing? Gen Z Boys Rejecting Mickey! | JQJO

Disney is actively seeking new ways to attract young men (ages 13-28) to its films. While Marvel and Lucasfilm have been successful, Disney feels the need for original content to appeal to Gen Z males, a group they find challenging to reach. This push comes as the Star Wars franchise struggles and the superhero genre faces declining audiences. Disney is exploring new IP, focusing on adventure and seasonal films, and has even invested in Fortnite. Despite its box office success, Disney acknowledges the need for fresh approaches and original storytelling to maintain its dominance.