Study Reveals Six Key Traits Defining 'Coolness' | JQJO

A new study reveals six key attributes of "cool" people: extroversion, hedonism, power, adventurousness, openness, and autonomy. However, experts argue that coolness is subjective and elusive, defying simple definition. While some suggest 'sprezzatura' (effortless nonchalance) captures its essence, others emphasize self-acceptance, skill mastery, and rebelliousness. Coolness's association with youth is challenged, with Gen Z favoring terms like "sick" and "lowkey." The study highlights the evolving and often contradictory nature of what constitutes "coolness."