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Samsung's Thinner Foldable Phone Targets Growing Competition | JQJO

Samsung's Thinner Foldable Phone Targets Growing Competition

Samsung's Thinner Foldable Phone Targets Growing Competition

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Samsung will launch a thinner, lighter Galaxy Z Fold, aiming to compete with Chinese rivals like Oppo and Honor in the foldable phone market. Current foldable phones, while innovative, represent only 2% of the smartphone market. Samsung's new device aims to address this by offering a design closer to traditional phones, hoping to attract more consumers. The competition is fierce, with Honor launching a new foldable soon and Apple reportedly planning its own entry next year. The success of Samsung's thinner foldable will depend on whether it can convince consumers of its value proposition.

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