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Samsung will launch a thinner, lighter Galaxy Z Fold, aiming to compete with Chinese rivals like Oppo and Honor in the foldable phone market. Current foldable phones, while innovative, represent only 2% of the smartphone market. Samsung's new device aims to address this by offering a design closer to traditional phones, hoping to attract more consumers. The competition is fierce, with Honor launching a new foldable soon and Apple reportedly planning its own entry next year. The success of Samsung's thinner foldable will depend on whether it can convince consumers of its value proposition.

Prepared by Jonathan Pierce and reviewed by editorial team.