Made in USA Fails: Shoppers Choose Cheap Over Domestic
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Afina, a shower head company, conducted a real-world test comparing a $129 Chinese-made shower head to a $239 US-made version. Despite over 25,000 website visitors, zero US-made shower heads were purchased, while 584 Chinese-made ones sold. Founder Ramon van Meer concluded that consumer preference for American-made goods, often expressed verbally, doesn't translate to actual purchasing behavior. He's now exploring alternative production locations due to unsustainable costs in China.
Afina, a shower head company, conducted a real-world test comparing a $129 Chinese-made shower head to a $239 US-made version. Despite over 25,000 website visitors, zero US-made shower heads were purchased, while 584 Chinese-made ones sold. Founder Ramon van Meer concluded that consumer preference for American-made goods, often expressed verbally, doesn't translate to actual purchasing behavior. He's now exploring alternative production locations due to unsustainable costs in China.
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