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Afina, a shower head company, conducted a real-world test comparing a $129 Chinese-made shower head to a $239 US-made version. Despite over 25,000 website visitors, zero US-made shower heads were purchased, while 584 Chinese-made ones sold. Founder Ramon van Meer concluded that consumer preference for American-made goods, often expressed verbally, doesn't translate to actual purchasing behavior. He's now exploring alternative production locations due to unsustainable costs in China.

Prepared by Christopher Adams and reviewed by editorial team.