Ongoing trade tariffs continue to impact various US companies, causing uncertainty and affecting their financial forecasts. Procter & Gamble, PepsiCo, and Merck have all revised their earnings expectations due to increased costs and decreased consumer spending resulting from tariff-related anxieties. American and Southwest Airlines also reported challenges, citing reduced consumer demand. A poll reveals widespread consumer concern about rising prices. Companies are adjusting strategies, but the overall economic impact remains unclear.

Prepared by Christopher Adams and reviewed by editorial team.