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Walmart says it’s not using personal information to set prices as it expands digital shelf labels

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Walmart announced it will not use personal data to set prices as it expands digital shelf labels across all United States stores and Sam's Club locations by the end of the year. Walmart United States Chief Executive Officer John Furner stated that customer income, shopping history, or urgency will never dictate prices, protecting the company Every Day Low Prices model. The commitment also covers Walmart artificial intelligence assistant Sparky to prevent consumer data from inflating prices or hiding discounts. The rollout addresses operational challenges such as replacing paper tags and reducing human checkout errors. This development coincides with heightened federal and state regulatory oversight regarding dynamic pricing practices and transparent consumer disclosures on essential retail goods nationwide.

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