SPORTS

United States sells World Cup final pitch souvenirs

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United States – FIFA is selling small sections of the pitch from East Rutherford Stadium in New Jersey, where the upcoming World Cup final will be played, as official collector’s items for fans. The governing body is marketing the turf pieces as exclusive memorabilia from one of the world’s biggest sporting events, highlighting that each section comes sealed in acrylic glass to preserve its condition. The souvenir segments, which are described as unique collector’s items, are being promoted as a way for supporters to own a physical fragment of the venue that will host the deciding match of the tournament. United States – The items are available through FIFA’s official online shop at a price of about €390 each and include a USB stick alongside the encased turf. FIFA says the pitch sections will only be shipped after the final has been played, ensuring they come directly from the match surface used in the decisive game. The offer is currently limited to customers in the United States, the United Kingdom and Europe, meaning fans in co-host nations Canada and Mexico cannot purchase the product for now despite their countries’ role in staging the tournament.

Prepared by Emily Rhodes and reviewed by editorial team.

Timeline of Events

This year FIFA prepares World Cup final merchandising
Recently FIFA unveils pitch-piece souvenir offer
Recently online shop lists sealed turf sections
Recently price set at approximately €390 each
Soon final to be played at East Rutherford
After the final items shipped to buyers
Currently sales restricted to US, UK, Europe
For now Canada and Mexico excluded

Why This Matters to You

If you're a soccer fan, this is a unique chance to own a piece of World Cup history. These turf sections from the final match venue are exclusive collector's items. But they're pricey, at about €390 each. Check out FIFA's official online shop if you're interested.

The Bottom Line

This is a novel way for FIFA to engage fans and monetize the World Cup. However, it's currently limited to customers in the US, UK, and Europe. Fans in co-host nations Canada and Mexico are left out for now. Worth forwarding if you know a soccer enthusiast who'd love a piece of the pitch.