BUSINESS

Churchill Downs buys Preakness intellectual property for $85M

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Louisville. Churchill Downs Incorporated announced Tuesday it agreed to acquire the intellectual property rights to the Preakness Stakes and Black‑Eyed Susan Stakes from 1/ST Maryland LLC for $85 million, according to a company release. The agreement transfers trademarks and associated rights while preserving licensing arrangements that permit Maryland to run the events. Baltimore and Maryland officials said this week the deal will include an exclusive license back to the State of Maryland, with Churchill Downs receiving annual fees in exchange for permitting the state to conduct the Preakness and Black‑Eyed Susan. Company CEO Bill Carstanjen framed the purchase as strategic; officials expect the transaction to close after the 2026 Preakness.

Prepared by Christopher Adams and reviewed by editorial team.

Timeline of Events

1873: The Preakness Stakes is first run, establishing a long-standing tradition.
Early 2026: Pimlico redevelopment prompts this year’s Preakness to be held at Laurel Park.
Tuesday (announcement): Churchill Downs agrees to acquire Preakness and Black‑Eyed Susan IP from 1/ST Maryland LLC for $85 million.
Following announcement: Deal terms include an exclusive license back to the State of Maryland for an annual fee.
After 2026 Preakness: Officials expect the transaction to close, pending customary approvals.

Why This Matters to You

This deal could impact your Preakness viewing experience. Churchill Downs, known for the Kentucky Derby, could bring changes to the Preakness Stakes. Keep an eye on any updates about the race's format, location, or broadcast.

The Bottom Line

Churchill Downs is expanding its horse racing portfolio. The $85 million deal is strategic, aiming to capitalize on the Preakness Stakes' popularity. The transaction is expected to close after the 2026 Preakness. Worth forwarding if you know a horse racing fan.