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Amazon leads retailer price hikes amid tariffs

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Tariffs imposed by the Trump administration are adding costs as inflation lingers, and Amazon has raised prices more than rivals, DataWeave says. Amazon’s online prices rose 12.8% through September, versus 5.5% at Target and 5.3% at Walmart, with Amazon’s sharpest jump, 3.7%, from January to February. Across the three, apparel and home goods saw the biggest gains. Experts say third-party sellers are especially exposed, while Amazon says prices reflect normal fluctuations. Despite increases, Amazon reported third-quarter online store sales up 10% and third-party services revenue up 12%.

Prepared by Christopher Adams and reviewed by editorial team.

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