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Netflix is teaming with Mattel and Hasbro to turn KPop Demon Hunters into a consumer products line after the animated film’s June debut and more than 325 million views worldwide. The streamer will also release it in theaters twice: a two-day August event and another run next week around Halloween. Mattel will lead dolls, action figures, accessories and playsets, while Hasbro handles plush, electronics, roleplay items and board games, with some overlap. Early items include Mattel’s HUNTR/X doll three-pack and Hasbro’s Monopoly Deal, ahead of a spring 2026 retail rollout.

Prepared by Emily Rhodes and reviewed by editorial team.