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Online holiday spending in the U.S. is projected to increase by 5.3% to $253.4 billion, driven by consumer demand for discounts and the growing use of AI chatbots. While this represents growth, it is slower than the previous year and below the 10-year average. Adobe's report indicates consumers are motivated by sales and a desire to acquire needed goods despite economic uncertainties. Mobile shopping and AI-powered research are expected to significantly influence purchasing decisions.

Prepared by Christopher Adams and reviewed by editorial team.