Michelob Ultra has overtaken Modelo Especial as the top-selling beer in the US, according to Anheuser-Busch. This comes two years after Bud Light, also owned by Anheuser-Busch, lost its top spot following a consumer backlash over a marketing campaign with transgender influencer Dylan Mulvaney. Anheuser-Busch attributes Michelob Ultra's success to the launch of its non-alcoholic version and increased marketing efforts. Meanwhile, Modelo's parent company, Constellation Brands, cited tougher US immigration policies as a factor in its declining sales.
Prepared by Christopher Adams and reviewed by editorial team.
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