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Alix Earle, a 24-year-old TikTok star with 13.2 million followers, continues to expand her brand. This year included a Super Bowl commercial, an investment in SipMargs, and an appearance on Dancing With the Stars. Despite her success, Earle prioritizes connecting with fans, emphasizing authenticity in her content. After leaving Alex Cooper's network, she's relaunching her podcast, "Hot Mess With Alix Earle," as a video-forward vlogcast to stand out in the crowded online landscape and ensure long-term success.

Prepared by Emily Rhodes and reviewed by editorial team.