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Netflix's sing-along theatrical release of "KPop Demon Hunters" grossed an estimated $16-$20 million domestically over two days. While less than some other re-releases, it surpassed many others. Netflix, which doesn't typically release in theaters, used this as a marketing tool to boost its streaming numbers. Analysts believe this was a successful promotional event, not a shift in Netflix's strategy. The film, already hugely popular on Netflix, is expected to see further viewership increases due to the theatrical release.

Prepared by Emily Rhodes and reviewed by editorial team.