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UK age verification rules for porn sites, enforced on July 25th, have caused a significant traffic drop. Pornhub, the UK's most visited adult site, saw a 47% decrease in traffic, losing over one million visitors in two weeks. Similar declines were seen on XVideos and OnlyFans. However, smaller, less regulated sites experienced increased traffic. This correlates with a surge in VPN app downloads, suggesting users are attempting to circumvent the new regulations. Experts warn this may drive users towards more extreme content.

Prepared by Jonathan Pierce and reviewed by editorial team.