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Disney CEO Bob Iger announced ESPN's new streaming service, launching August 21st at $30/month, and revealed explorations into bundling ESPN+ with other sports offerings. This follows Fox Corp.'s similar August 21st launch of Fox One. Iger highlighted the potential for bundling to improve consumer experience amidst the fragmentation of sports viewing across various platforms. The strategy is seen as beneficial given the decline of traditional pay-TV and the rise of niche streaming services.

Prepared by Christopher Adams and reviewed by editorial team.