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Sydney Sweeney's new American Eagle jeans campaign, featuring a pun on "genes" and "jeans," has sparked controversy. Critics accused the campaign of promoting eugenics and racial undertones, while others saw it as a rejection of "woke" advertising. The ads, reminiscent of a Brooke Shields Calvin Klein campaign, highlight Sweeney's physique. However, recent controversies surrounding Sweeney, including rumored infidelity and questionable brand endorsements, have diminished public goodwill, leading to a decline in support for her image and brand deals.

Prepared by Christopher Adams and reviewed by editorial team.