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Amazon's Prime Day, running July 8-11, is projected to generate $23.8 billion in US online sales, a 28.4% year-over-year increase. Adobe Analytics predicts generative AI will significantly impact this year's sales, with a 3200% year-over-year traffic surge from AI sources. Consumer surveys show a high adoption rate of AI for shopping research, product recommendations, and deal finding, with most users reporting improved shopping experiences. Mobile sales are expected to comprise over half of total sales.

Prepared by Christopher Adams and reviewed by editorial team.