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China's relaxed visa policy is boosting tourism. 74 countries now enjoy visa-free entry for up to 30 days, leading to a significant increase in foreign visitors. Over 20 million entered visa-free in 2024, more than double the previous year. This policy aims to boost the economy and China's soft power. Travel agencies and guides report a surge in bookings and demand, particularly from Europe, while the US remains the largest source market. However, notable exceptions include several high-income European countries and no major African nations.

Prepared by Rachel Morgan and reviewed by editorial team.