Fox Corp. will launch its new streaming service, Fox One, before the NFL season. CEO Lachlan Murdoch announced the name and timing during a quarterly earnings call, stating the pricing will be comparable to wholesale rates, and existing cable subscribers will receive access at no extra cost. Fox aims to avoid losing cable subscribers to the new platform and will explore partnerships with other distributors. This move follows the abandonment of a joint venture sports streaming app and positions Fox competitively with rivals like Warner Bros. Discovery and Disney.

Prepared by Emily Rhodes and reviewed by editorial team.