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Krispy Kreme pauses its doughnut partnership with McDonald’s

Krispy Kreme's partnership with McDonald's to sell doughnuts in all US McDonald's restaurants is being reassessed. The rollout, initially planned for completion by 2026, has been temporarily halted at 2,400 locations. Krispy Kreme's stock plummeted 25% following the announcement, attributed to the partnership's unexpected unprofitability amidst economic challenges faced by both companies. Krispy Kreme aims to restructure the partnership to achieve profitability, pausing expansion and suspending dividend payouts to shareholders.

Prepared by Christopher Adams and reviewed by editorial team.

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