Meta launched its first AI developer conference, LlamaCon, unveiling a consumer-facing AI chatbot app to rival ChatGPT and a developer API for its Llama models. These releases aim to expand Llama's adoption, but primarily target OpenAI, a key competitor. Meta's strategy emphasizes open-source AI, contrasting with OpenAI's closed model approach. While not releasing a top-tier reasoning model, Meta's CEO, Mark Zuckerberg, views open collaboration as key to surpassing closed AI providers and potentially satisfying EU regulations.

Prepared by Jonathan Pierce and reviewed by editorial team.