Read, Watch or Listen

Sweden's 'The Great Moose Migration' livestream, now in its fifth year, attracted 9 million viewers on SVT Play in 2024. The 20-day, 24-hour broadcast, which began a week early due to warm weather, shows moose migrating across the Ångerman River. Viewers, captivated by the slow-paced nature of the show, report feeling relaxed and connected to nature. The program is part of a growing "slow TV" trend, offering a calming alternative to fast-paced programming, and has become a cultural phenomenon in Sweden.

Prepared by Olivia Bennett and reviewed by editorial team.