
Blue orange branding defines Mamdani mayoral run
Zohran Mamdani, who will be New York City’s first Muslim and South Asian mayor, defined his improbable run with vivid blue and orange graphics that nodded to Bollywood posters and the city’s bodegas, taxis, and carts. Designed by Aneesh Bhoopathy with a retro, hand-painted feel, the look stood out so...








