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Criminals now use AI to supercharge online scams, creating polished fake retailers that appear family‑owned. These sites showcase UK‑High‑Street imagery and Union Jack flags, yet products often never arrive or are cheap imports from places like China. AI‑generated images, voice cloning and deepfake videos trick victims into believing they are dealing with legitimate sellers. Trading Standards has issued an AI scam watchlist, highlighting cloned websites, romance scams, and personalised phishing. To protect yourself, verify shop addresses, use the FCA’s Firm Checker, and avoid sending money or personal data to unknown parties. Report suspicious activity to Report Fraud or the Citizens Advice Consumer Helpline.

By Elena V. | JQJO News