Kylie Jenner’s $50 M Fantasy Bra Steals Show at 2026 Victoria’s Secret Fashion Show
PUBLISHED Oct 19, 2026, 10:53 AM ET
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The Victoria’s Secret Fashion Show returned to Los Angeles on Oct. 18, 2026, after a six‑year hiatus. The event featured star‑studded performances by Megan Thee Stallion, Megan Moroney, Katseye and Tate McRae. Bella Hadid opened the show in a floral‑bra ensemble with butterfly‑like wings. Kylie Jenner drew the biggest reaction wearing the record‑breaking $50 million Fantasy Bra, the most expensive in the brand’s history, designed with Jacob & Co. The bra contained 4,410 sparklers and marked the Fantasy Bra’s return after an eight‑year absence. Soccer star Trinity Rodman and NBA legend Kobe Bryant’s daughter Natalia Bryant made their runway debuts, while model Barbara Palvin returned just six weeks after giving birth.
By Nathan B. | JQJO News
Timeline of Events
- 1995 — First Victoria’s Secret Fashion Show held in New York City
- 2000 — Gisele Bündchen wore a $15 million Fantasy Bra
- 2001 — Show reached peak viewership, millions tuned in
- 2024 — Show revived after six‑year hiatus
- On October 18 2026 Kylie Jenner wore record‑breaking $50 million Fantasy Bra.
News Intelligence
- Immediate US impact: Increased brand visibility and media attention
- Possible long-term US impact: Potential boost in sales and brand loyalty
- Most affected groups: Fashion consumers and model industry
- Reader priority: Highlighting record‑breaking moments and celebrity appearances
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Victoria's Secret Fashion Show's biggest moments, from Natalia Bryant to Kylie's bra
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