BUSINESS

Denise Moriguchi Leads Uwajimaya Into Future

PUBLISHED Oct 12, 2026, 2:47 AM ET

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Denise Ritsuko Moriguchi, the third‑generation leader of Uwajimaya, has guided the family grocery chain through a period of growth and modernization. After earning an MBA and working in consulting, she returned to Seattle in two‑thousand‑thirteen to support the business while raising her children. In March two‑thousand‑sixteen, she became president, and the following year she was named chief executive officer, a role she holds today. Under her stewardship, Uwajimaya has expanded its product lines, embraced digital ordering, and strengthened community ties. Moriguchi’s vision is to honor the company’s heritage while positioning it for the next century of service to Seattle’s diverse neighborhoods. The store’s history is rooted in a 1928 founding by Fujimatsu Moriguchi, who began selling fishcakes in a modest storefront. The family business has remained a staple of the Pacific Northwest for nearly a century, adapting to changing demographics and

By Elena V. | JQJO News

Timeline of Events

1928 — Fujimatsu Moriguchi opens first Uwajimaya fishcake shop
2013 — Denise Moriguchi returns to Seattle to support family business
On March 1 2016 Moriguchi assumes presidency of Uwajimaya.
2017-02 — Moriguchi named chief executive officer of Uwajimaya
On February 15 2021 Moriguchi discusses future plans in 425business.com interview.

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