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The horror genre has surged, now accounting for nearly eleven percent of the domestic box office last year, according to Comscore. This rise reflects a long‑standing trend: from Georges Méliès’ 1896 classic Le Manoir du diable to the modern boom, horror has consistently attracted a dedicated fanbase willing to spend on low‑budget blockbusters. In recent years, studios like Blumhouse have capitalized on this appetite, launching titles such as 28 Years Later and Backrooms, which have helped AMC reach its highest May attendance in history. The genre’s profitability is further underscored by marketing strategies that target superfan subsets, especially during October, when horror‑themed promotions dominate. The industry’s growth continues as streaming platforms expand horror libraries, ensuring that the genre remains a staple across gaming, film, and television.

By Nathan B. | JQJO News