Barstool Sports Removed From Fox s Big Noon
PUBLISHED Oct 3, 2026, 3:38 AM ET
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Barstool Sports, founded by Dave Portnoy in two thousand and three, has been a staple of Fox’s Big Noon Kickoff since last season. Sources report that the network has decided to remove the brand from the upcoming broadcast, citing a shift toward a more traditional sports commentary format. Portnoy, known for his outspoken commentary and viral segments, has faced criticism for his controversial remarks, leading to a ban from Ohio State stadium and a temporary suspension by the NFL. The decision follows a series of high‑profile incidents, including a brawl involving a Barstool employee and an Uber Eats driver. Fox’s move is expected to impact the network’s viewership numbers and alter the dynamic of its mid‑day sports programming.
By Shahbaz A. | JQJO News
Timeline of Events
- Barstool Sports removed from Fox’s Big Noon Kickoff
News Intelligence
- Immediate US impact: Viewership dip and brand visibility loss for Fox
- Possible long-term US impact: Potential shift in mid‑day sports programming strategy
- Most affected groups: Fox viewers, Barstool fans, and advertisers
- Reader priority: Understand impact on sports broadcasting dynamics
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Dave Portnoy’s 'Big Noon Kickoff' debut off to rowdy start as he trolls Ohio State fans
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