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Sia has sold fifty percent of her music catalog to Pophouse for a reported one‑hundred eighty million dollars, a move that signals her preparation for a large‑scale immersive avatar concert project. The transaction, confirmed by a source to Rolling Stone, gives the artist a significant cash infusion while allowing Pophouse to acquire rights to her extensive repertoire. The deal reflects a growing trend of musicians monetizing catalog assets to fund innovative performance formats and secure long‑term revenue streams. By partnering with a company focused on digital entertainment, Sia positions herself at the intersection of music and technology, potentially reshaping how fans experience live shows. The sale underscores the increasing value of music catalogs in the streaming era and highlights the strategic use of capital to pursue ambitious creative ventures.

By Shahbaz A. | JQJO News